Sharifa Al Attiyah

About

Charms & Meanings

Brand Identity

My thesis is about the connection between memories and jewelry. Through the design of a series of pendants, I aim to showcase specific
moments from my past encapsulating the essence of nostalgia and personal narrative. This project explores how the tangible representation of memories in the form of jewelry can evoke emotions and spark conversations about our individual journeys. By inviting others to create their own bracelets incorporating these pendants, I want to encourage a sense of connection and shared experience, as each person adds their unique touch to the pieces filled with personal significance. This project is not only about designing jewelry; it's about crafting a space for reflection, storytelling, and the celebration of our collective pasts.

‘Chain of Memories’ was born from a personal revelation: my most treasured jewelry pieces were those passed down by loved ones. Yet, many weren't suitable for daily wear. Determined to bridge the gap between past sentiment and present practicality, I created daily charm bracelets. These bracelets weave together the essence of cherished memories into wearable pieces, serving as tangible reminders of love and nostalgia in our everyday lives. With Chain of Memories, I transformed sentimental treasures into accessible, everyday expressions of our mostcherished stories.

My grandmother left me a little collection of stylish and sentimentally meaningful jewelry, which served as the starting point for my journey into jewelry making. I was also given some by my father, and also some are mine which hold very special sentimental value due to the occasions they were for. I tried to give these items new life by adding a contemporary touch while maintaining their beauty and significance, being inspired by her sense of style and the sentimental worth. Inspired by the memories and feelings that the jewelry that had been passed down to me triggered, I started incorporating my own designs. The jewelry brand was founded as a testament to the ageless appeal of heirlooms and the strong ties that bind families together.

Mama Hessa

My gold necklace holds a special place in my heart because it was a gift from my grandmother. She divided some of her gold pieces among her granddaughters, and this necklace became mine. The pendant, at its heart, is designed with delicately etched vines of leaves, adding a touch of elegance. While it may seem modest, its significance lies in the connection it represents to my grandmother's love and generosity. Wearing this necklace not only adds a sparkle to my outfit but also serves as a constant reminder of the cherished bond I share with my grandmother.

My golden baby bangle

Wrapped in memories and cherished legacies, my golden baby bangle, a precious heirloom passed down from my older sister. Each delicate indentation, meticulously etched with intricate shapes and designs, tells a story of its own. Amongst them, a peculiar formation catches my eye, a distinct pattern resembling a cloud.

Fatherhood

As a child, I received a precious gift from my father that holds timeless significance to my heart: a delicate gold bangle covered with intricate patterns. The bangle, with its unique design featuring nubs scattered across its circumference. The pattern, a single nub surrounded by four others at each corner, serves as a reminder of familial bonds and the enduring support of my father.

First Eid bangles

These baby bangles, embellished with clusters of Tiffany-colored balls, have been carefully preserved by my mother, holding within them a legacy of love and connection destined for generations to come. They represent the lasting bond between mother and child.

A ring of three generation

The heirloom ring, a meaningful symbol of my family's history and tradition, carries the story of generations. From my late grandfather to my mother and now to me as I prepare to graduate, it represents the values passed down through the years. It's not just a symbol of academic success but also of strength, perseverance, and the strong bond of family. Every shining part of it tells a story of hard work and selflessness, inspiring me to honor my grandfather's legacy by embracing the future with courage and pride.

Mama Sharifa

This delicate flower stud earring, a gift from my late grandmother after whom I am named, holds profound sentimental value as a tangible connection to her enduring love and wisdom. This wasn't just a normal gift but one that came after I complimented them on her. The intricate design reminds me of the special times we shared and the valuable lessons she taught me. Wearing it is like carrying a piece of her with me, giving me strength and inspiration as I journey through life.

Golden memories

The moon-shaped maang tikka was a special piece of jewelry my mother had before my sister and I were born. It stands for tradition and change. My mother wore it when she was young and later gave it to us when she became a mother. When we wear this heirloom, it reminds her of her life journey and how time passes. Just like the moon goes through phases, this piece shows how life changes from youth to becoming a mom, reflecting our growth and transformation.

Create Meaningful Connections

Our primary objective is to create meaningful connections with our audience by tapping into the universal language of memory and nostalgia. Through our designs, we aim to evoke emotions, spark conversations, and form lasting bonds between individuals.

Inspire Creativity

We are committed to inspiring creativity and self-expression in all who encounter our brand. Whether it's through our designs, our storytelling, or our community initiatives, we strive to empower individuals to embrace their unique voices and share their stories with the world.

Maintain Consistency

Consistency is key to building trust and credibility as a brand. We are dedicated to maintaining consistency across all aspects of our brand identity, from our visual aesthetics to our communication style, ensuring a cohesive and unified brand experience for our audience.

Drive Engagement

Engagement is essential for fostering a thriving community around our brand. We are actively engaged in creating compelling content, interactive experiences, and collaborative opportunities that invite our audience to participate, share, and connect with us on a deeper level.

Authenticity

We hold authenticity in the highest regard, understanding that genuine storytelling is the cornerstone of our brand. Our designs are not just aesthetically pleasing—they are imbued with the sincerity and depth of real-life memories.

Creativity

Creativity is at the heart of everything we do. We believe in pushing boundaries, experimenting with new ideas, and finding innovative ways to evoke emotion and connection through our designs.

Quality

Quality is non-negotiable for us. We are committed to delivering excellence in every aspect of our brand, from the materials we use to the craftsmanship that goes into each design. Our customers can trust that they are receiving nothing but the best.

Community

We believe in the power of community to inspire, support, and uplift one another. Through our brand, we aim to create a sense of belonging and connection among our audience, fostering meaningful relationships that extend beyond the realm of design.